Bharat Chamber of Commerce, Kolkata hosts seminar on pricing strategy at DefExpo

KOLKATA: Bharat Chamber of Commerce, Kolkata organised a seminar on ‘Pricing Strategy for Defence Exports: How India can acquire a Competitive Edge over her Peers’ on Wednesday at the DefExpo 2022 at Gandhinagar, Gujarat which was inaugurated by Prime Minister Narendra Modi.
Ajay Kumar, defence secretary felt that the DefExpo 2022 is committed towards handholding the domestic industry to help the nation attain the Rs. 35,000 crore target by 2025. Bharat Chamber Defence Sector Facilitation Centre, guided by experts is providing handholding support to the domestic players for making their ventures more profitable.
Shantanu Roy, Executive Director, BEML Limited observed that long-term investment for indigenously developing cutting-edge technology remains the most important prerequisite for influencing global prices for defence products. “India can certainly acquire a competitive edge over her peers if India can develop technologies which enable production at much-reduced costs”, he stated. He also felt the need for the creation of an export monitoring and steering committee involving ministries like Defence, Commerce and Industry, Finance and External Affairs that would remove all barriers to the Industry.
N. G. Khaitan, President of Bharat Chamber of Commerce, Kolkata observed that for exporting any item, firstly the price is to be attractive for the buyers to start a dialogue and the reliability of the product and its quality will help to make a niche market of it own.
Shri T. Ramachandru, former Joint Secretary (Ordnance Factories), Ministry of Defence, felt that the government can play an important role in facilitating Indian penetration in the global arena of defence exports by influencing diplomatic relations with other nations.
Former chairman of the Ordnance Factory Board, Rajib Chakraborty, observed that India has improved from its position as one of the largest importers of defence products to becoming the 23 rd largest exporter of the same. “However, given the potential of the domestic manufacturing sector, India has to come a long way before it can attain the envisioned goal in defence exports. It needs the development of superior production technologies indigenously which can alone help India to thrive over the competitors.”

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