More travel plans on cards, Indian tourists want to soak in Indian culture, history, cuisines | India News

NEW DELHI: Did you know that the Kumbhalgarh Fort boasts of the second-longest continuous wall in the World after the Great Wall of China, and that it is in Rajasthan? If you did not, don’t hold your breath. Almost 35% Indians asked this question in a survey conducted by a private company did not know either, pointing not only to the challenges, but also the potential areas for the government’s effort to promote domestic tourism.
And though the government has been running campaigns like as Incredible India and the Prime Minister himself promoted the ‘Dekho Apna Desh’ initiative of the tourism ministry to promote inland tourism, there still appears to be a long way to go.
Sample this: Almost 60% people of over 4000 people surveyed across 16 cities as part of the ‘India Quotient’ survey by Mahindra Holidays said they do not know enough about Indian culture, history, cuisines and geography.
More than half did not know that ‘Aipan’ is the signature folk art of Uttarakhand, and 39% did not know Khajuraho festival is celebrated in Madhya Pradesh. Nearly 32% people also did not know that Paithani is the local weave of Maharashtra.
The lack of insights into our country spreads to its geographical diversity and vastness too. For instance, fewer than 40% people were aware that Gujarat’s Gir forest is the only natural habitat of the Asiatic Lions, or that Udaipur is also known as the City of Lakes.
Though the survey points to a surprising lack of know how of Indian history, culture and traditions, what is heartening to note is that an overwhelmingly large number of people also appear keen to make up for the travel time they lost owing to Covid-19, and at least one in every five respondents wants to turn into an ‘adventurer’, putting to test both endurance and adrenaline.
Aspiring tourists also seem ready to undertake corrective measures to fill up their knowledge gaps, with over a fifth wanting to don the mantel of ‘Modern Pilgrims’, putting religious and sacred sites on their To-Do lists. This lot is joined by those who call themselves the ‘culture vultures’, keen on familiarising themselves with the history and culture of every place they Indian location they visit this year.
The history buffs and the aspiring pilgrims aside, the bulk of aspiring Indian tourists want to travel more only to bond with their families and make up for the time they lost during the pandemic.

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