Simple Pregnancy Skincare Products You Need Now

WWW Moms is where you’ll find our current favorite shopping picks for parents and kids, all curated by editors, staffers, and friends of Who What Wear who have little ones in their lives.

Although I’m fully feeling the symptoms of my third trimester—brain fog, nauseating heartburn, the inability to stay awake—the one thing I won’t let myself skip is the skincare routine I’ve perfected over the last eight months. But first, let’s rewind to November 2021, before I found out I was pregnant. I had Botox appointments lined up like my life depended on them, I’d just finished my tube of prescription Tretinoin cream, and I was getting ready to do some things to my face that weren’t very pregnancy-friendly. Once I found out I was pregnant, though, I quickly shifted gears, put my retinol prescription on hold, and paused my Botox appointments.

I’ll be the first to say that I’m by no means an expert in skincare. My expertise is in fashion, so I frequently hit up my friend and Who What Wear Beauty Director Caitie Schlisserman for advice before I plunge into new products, and I always consult my doctor if I’m feeling iffy about something. So when I found out I was pregnant, I wanted to give my skin a minute to react to the pregnancy before starting anything new. My skin is usually oily, but hormonal changes during pregnancy quickly made my skin dry, and I realized that I needed some pregnancy-friendly, clean (but not super-clean—I’m okay with some chemicals) moisturizing products that would provide my skin with some preventative care. After stalking a few accounts (ahem, Jenna Rennert’s pregnancy routine) and getting the green light from some professionals and experts, I was finally able to customize a routine that fit my needs.


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